Is Marketing Limited to Promotional Activities? the Concept of Marketing: a Concise Review of the Literatur
نویسندگان
چکیده
منابع مشابه
Two-level supply chain for a deteriorating item with stock and promotional cost dependent demand under shortages
In this research work, a wholesaler-retailer-customer supply chain model for a deteriorating item is considered, where the retailer's warehouse in the market place has a limited capacity. The retailer can rent an additional warehouse (rented warehouse) if needed, with a higher rent compared to the existing warehouse (own warehouse). The customers' demand of the item is linearly influenced by th...
متن کاملA Dynamic Model for Promotion of Iranian Pharmaceutical and Biological Enterprises
The purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. Various factors are highlighted including high research and development roles and costs, hard government regulation in frame of GMP standard, market analysis to...
متن کاملGuerilla Marketing Approach on Consumer’s Purchase Intention with Presence of Mediator Variable of Satisfaction
Knowing consumer attitudes in the field of consumer behavior is a strategic capability. Therefore, the purpose of this study was to investigate the effect of non-traditional promotional tools with guerrilla marketing approach on consumer purchase intention with the mediator variable of customer satisfaction in Hooshmand Khorshid Bahrevar Company in Bushehr Province. For this purpose, a question...
متن کاملبررسی تأثیر بهکارگیری بازاریابی الکترونیکی بر عملکرد صادراتی صادرکنندگان نمونه بخش صنعت در سالهای 84-1379
Due to the influence of information and communication technology and internet on commercial and operational processes, they are necessary for all companies for direct competition. E-marketing is one of ICI's outcomes that can use IT and internet for marketing purposes. Thus, internet is the most influencial marketing tool with global cover which can facilitate company's access to the global mar...
متن کاملDetermination of Cost Parameters in Total Design for Manufacturing Parts
Design process is a key process in forming of product’s cost and if we notify to total design we will see all of the effective parameters in design activities. Design process is contented design planning, design inputs, design outputs, design review, design verification, design validation and design changes. This approach will help us to identify the cost parameters for managing, controlling an...
متن کامل